Engage Works has expanded into Saudi Arabia with the acquisition of a new trade license and the launch of a new office in the Kingdom.
This move highlights Engage Works’ commitment to serving clients and partners in the region and marks a key milestone in the company’s growth path.
Alex McCuaig, Strategy Director at Engage Works, will represent the company at The Saudi Entertainment and Amusement (SEA) Expo 2024.
During this event, he will unveil the launch of an experience in Medina, which Engage Works has designed and delivered.
Since its soft launch in March, the experience has already received good reviews from visitors.
The SEA Expo brings together leading entertainment and attraction professionals. With over 300 exhibitors showcasing innovations, it is the largest event in the Middle East, enabling collaboration and innovation in the industry.
Alex McCuaig, Business Development & Strategy Director at Engage Works, said: “We’re excited to announce that we’re expanding into Saudi Arabia this Summer, and will be joining other industry leaders at the SEA Expo 2024. This is a great opportunity for us to showcase our expertise in creating immersive experiences and to collaborate with other industry leaders to drive innovation and engagement in the region.
“We’ve already won several projects in Saudi Arabia, and the establishment of an outpost there demonstrates our commitment to continuing to do business there, expanding our offerings, and delivering bigger and better projects with our local partners.”
Steve Blyth, Founder and Group CEO at Engage Works Engage Works, said: “Saudi Arabia feels like the centre of the universe right now for the creation of cultural destinations and immersive experiences. We get to work on projects that probably wouldn’t happen anywhere else in the world right now. The wealth of untapped cultural assets the kingdom wants to bring to life – for new, young and international audiences- is unsurpassed. It’s a really exciting place to be and work.”
