Ennismore, a global lifestyle hospitality company, is encouraging customers to be disloyal.
It says its Dis-loyalty programme offers “game-changing travel and food membership that takes a different approach to loyalty by actively encouraging members to explore new destinations and rewarding them for being disloyal”.
The programme brings together more than 75 hotels and 150 restaurants and bars from Ennismore’s collective of 10 globally renowned brands, including 25hours Hotels, Mama Shelter, The Hoxton, Mondrian and SLS.
Dis-loyalty is not a traditional loyalty scheme — there is no need to earn points, no tiers to climb, and no need to wait for the rewards.
Members will get insta
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
