Al Anood Al Hashemi, Vice President of Organisational Culture and Impact, Dubai Holding Entertainment.In the entertainment industry, creativity is everything. It’s what sparks unforgettable moments, builds emotional connections with audiences, and ultimately sets brands apart. But creativity doesn’t happen in isolation. It thrives best when people feel valued, supported, and inspired to bring their best ideas forward. That’s why a people-first culture is not a “nice to have”, but rather a foundation of innovation in our industry.
In fact, this is increasingly recognized across the region. According to Gallup, nearly 29 per cent of employees in the UAE report being engaged at work, the highest rate in MENA and well above the global average of 23 per cent. Engagement at this level
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
