It’s easy to feel like everything on social media is dictated by algorithms. From when you post to which trending audio you use, it can feel like creators are constantly playing catch-up. But, in our experience, as Emirati content creators, the content that truly resonates and the kind that builds real, lasting communities doesn’t come from perfectly timed trends, it comes from connection.
We started making comedy sketches simply because we loved making each other laugh. It was a creative outlet and, to be honest, a fun way to poke fun at some of the quirks in our relationship. But what started as light-hearted content has evolved into something much deeper. Today, we speak to a community of
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