Emirates Wet Wipes appoints Medialinks as media agency of record

Emirates Wet Wipes, one of the largest hygiene care products manufacturers in the GCC, is ramping up its advertising and brand direction with the appointment of an integrated digital & ecommerce agency, Medialinks.

Medialinks will be EWW’s first retained agency to oversee the company’s entire digital account, which will encompass a fully optimised website, advertising, social, search engine optimisation and analytics.

The appointment comes at a time when the global demand for hygiene products & personal care products is at an all-time high.

The commissioning happened after a three-month competitive pitch process. According to Shahzad Akram, general manager at Emirates Wet Wipes, the selection involved a lengthy and intensive search process. “Given EWW’s concerted focus for digital in 2021, we certainly didn’t take the appointment of our digital agency partner lightly,” Shahzad says.

A final presentation round saw Medialinks and two other shortlisted contenders competing. “The recommended route of, The Touch of Motherhood, by Medialinks is what defines us and our philosophy. Our products, specifically the Mother & Baby range, are as pure and safe as a mother’s touch and we could not think of a better way to communicate that.” Shehzad further added.

Zeeshan Sajid Amin, Medialinks says, “Brands who are winning today online are the masters of story-telling and engaging consumers at the ‘Zero Moment’—the precise moment when the consumers have a need, intent or question they want to be answered online. A brand that answers these questions at just the right time and with an engaging story; scores a double win: This is exactly what we aim to achieve with our efforts with Emirates Wet Wipes”.