Emirates is preparing to launch two new Information, Communication, Entertainment (ICE) TV channels dedicated to promoting a wide range of activities in Dubai and the UAE. They will be on ICE in January 2019. The channels will help Dubai and UAE businesses promote themselves to the more than 5 million customers who fly on Emirates each month, said the airline.
“Emirates has always promoted what Dubai and the UAE has to offer,” said Patrick Brannelly, Emirates’ divisional vice-president of customer experience, in-flight entertainment and connectivity. “These new TV channels provide local businesses a very affordable way to market themselves to arriving passengers and UAE residents. Mayb
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