A new advertising and sponsorship campaign for Emirates launches today on CNN to connect the airline with target audiences of global business decision-makers, tech enthusiasts, investors and financial experts.
CNN International Commercial has developed a cross-platform campaign that aligns the airline’s brand with premium business and markets content across the network.
At the heart of the campaign is Emirates’ exclusive sponsorship of a new weekday business segment running globally across some of CNN International’s flagship shows.
The Emirates Business Briefing segment will run in CNN Newsroom and feature relevant information for current and future business leaders – from market updates to M&A activity to the latest on tech and crypto.
The airline is also the exclusive sponsor of CNN’s Markets section, including Emirates Business Briefing content. In addition, spot and display advertising runs across TV and digital platforms, targeted to reach defined audiences that engage in business travel.
Cathy Ibal, Senior Vice President, CNN International Commercial, said: “With highly relevant and engaging business content across all platforms, and as the number one news brand in reaching elite traveller segments, CNN is the ideal partner for brands such as Emirates to connect and resonate with high end business audiences.”
Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, added: “Time is precious, especially for the C-suite and premium business audience that we’re targeting through CNN, and we believe the Emirates Business Briefing will add value to their lives.”
The segments are tailed with short ads featuring its brand ambassador Penelope Cruz. “We’re confident this is the perfect synergy between our brand, our premium product stories, a reputable global news brand, and our premium target audience,” Boutros said.
According to a Global Business Influencers survey 2022, CNN has the highest percentage brand reach versus other news brands among those who fly first, business or private jet, spend over $10,000 on a vacation, and fly to the Americas for business.
