Small and medium-sized enterprises (SMEs) play a key role in supporting the economy in the Middle East, boosting GDP and driving employment growth. In the UAE for example, SMEs contribute around 59 per cent to the national GDP, whereas SMEs in Saudi Arabia contribute to over 23 per cent of the GDP. To bolster the impact of SMEs on the Middle Eastern economy, it is crucial for these businesses to implement effective digital marketing strategies.
Below are actionable digital marketing strategies tailored to help SMEs in the Middle East and North Africa (MENA) thrive in 2025, particularly in today’s competitive landscape.
Establishing a strong brand identity is essential for standing out in a cr
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
