Edmond Moutran, the founder of Memac Ogilvy, has passed away.
Moutran, who was born in 1944, joined Bahrain-based Intermarkets in 1973. In 1984 he left to establish his own agency, Middle East Marketing And Communications (Memac). In 1986 Memac entered into an affiliation with Ogilvy & Mather, and in 1998 renamed itself Memac Ogilvy when the WPP-owned network took a minority stake. In 2014 Ogilvy took a majority stake, but Moutran stayed involved, stepping aside from his CEO role in 2017 to become executive chairman.
Memac Ogilvy has long been one of the region’s most successful agency networks, and in 2014 Moutran was named the Dubai Lynx Advertising Person of the Year.
One of Moutran’s personal fondnesses was for music. A post on Memac Ogilvy’s LinkedIn page said: “Lucky are those who heard him sing Frank Sinatra’s My Way: ‘And now the end is here… I’ve lived a life that’s full… I did it my way!’ You certainly did Eddie. We miss you already. May your soul rest in eternal peace.”
