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Dubai Lynx announces launch of the Glass Lynx

New award will honour work that addresses issues of gender inequality in advertising. Entry profits to be channelled back into relevant NGOs

Dubai Lynx, the annual festival and awards for MENA’s creative communications industry, has announced the launch of a new award, Glass: The Lynx for Change.

The Glass Lynx will celebrate culture-shifting creativity through ideas that are intended to change the world. It will recognise work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

On Tuesday, Dubai Lynx held a joint event with the Advertising Business Group (ABG) called “Gender Stereotyping: Let’s Broaden the Conversation”. Speaking at the event, Philip Thomas, chairman, Cannes Lions, showcased work from the region that he


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