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Dubai Lynx 2025: Insights from the Jury Room

Aisha Blackwell, Jury President for the Film Craft category at Dubai Lynx Awards 2025, delves into heritage and AI while investigating where MENA’s film craft is headed.

Aisha Blackwell, Head of Production Services, Serviceplan MAKE Germany on Dubai Lynx Jury Room insightsAisha Blackwell, Head of Production Services, Serviceplan MAKE Germany

“I wish I’d been part of that” – that’s the feeling I’m always chasing in a jury room. And judging Film Craft at Dubai Lynx this year gave me quite a few moments like that.
It was a chance to hit pause and truly dive into the region’s best work – not just the big, loud ideas or the flashy execution, but the stories with soul. The kind where you feel the love, the labour and the craft in every frame.
One question echoed throughout our jury room: what made us stop in our tracks? It wasn’t always the most expensive work. Often, it was the most honest or the most intentional – the ones where every element elevated the others.
Simplicity, I believe, is one of the biggest opportuni


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.