Mirum’s CTO Chuck Phillips said that for advertising to stay relevant, it must start making things people want, rather than making people want things.
The need to join the ‘maker movement’ was stressed upon by Chuck Phillips, chief technology officer, Mirum, in his talk on day one of the Dubai Lynx International Festival of Creativity 2015.
“As an industry, we have been trailing technology. We have to go beyond making people want things, to making things people want,” he said, with the example of Leb Keys from Lebanon, an app that allowed users to download a customised keyboard for Latin Arabic text.
“Like digital, this wave is going to hit. It’s important t
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