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posted on Aug. 25, 2025 at 9:00 amAug 25, 2025

Dubai branded residences to triple by 2031, outpacing global rivals

posted on Aug. 25, 2025 at 9:00 amAug 25, 2025

Dubai already has more than 50 completed branded residence projects, with many more on the horizon.

Bugatti Branded Residences in n the heart of the Business Bay region in Dubai

Bugatti Branded Residences in n the heart of Dubai’s Business Bay region

Over the last decade, branded residences have grown by 160 per cent worldwide, proof of how much people value brands that prioritise values such as prestige, security and five-star services, according to the latest Branded Residences: Dubai vs The World report released by PRIME by Betterhomes.

The report highlights how Dubai has positioned itself as the world’s leader in branded living. By 2030, there are expected to be approximately 1,400 branded residences developments globally, with the MENA region accounting for about 25 per cent of them.

Dubai alone accounts for more than 140 projects set for delivery by 2031, cementing its place as the epicentre of this movement.

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Tags:Betterhomes BRABUS Branded Residences Chelsea DAMAC Dubai Estithmar Holding investors Louis Harding marketing Prime property real estate

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.