In celebration of the UAE’s 43rd National Day, telecom player du brought together people from multiple nationalities including Emiratis, to create a music video titled Narzif. Set to a song written for the occasion, the video also features social media influencers and celebrities, besides Emiratis in the UK and US. The film captures all of them engaging in the traditional razfa dance, paying tribute to the nation. The brand also encouraged people in the UAE to create their own celebratory video with cash prizes on offer.
Since it was published on 24 November, the video has garnered around 5.5mn views on du’s YouTube channel (as of 11.30 am on 8 December 2014).
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