UAE telco du has retained Leo Burnett Dubai as its advertising agency of record following a creative review.
The country’s second telecommunications company, du called a review of its creative advertising account last November. The pitch included the incumbent, which has held the account since the company launched in 2006, and two other unnamed agencies.
Talking of the review, Hala Badri, du’s executive vice president, brand & communications, said: “I am delighted to announce that we have decided to retain Leo Burnett as our creative agency of record. Our review process centred around category knowledge, deliverables against a scope of work, talent quality and team composition, and
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