With the vast amounts of information, intent, location and preference signals that surround us, advertising professionals must make better decisions, writes Daniel Young
As I sit here thinking about technology and the role it plays in shaping our daily lives, I struggle to come up with a way to begin talking about it without referencing October 21, 2015. For those of you who are not familiar with this date, it’s the date Marty McFly and Doc Brown travelled to in Back to the Future II.
You may question why this is relevant, but it is because so many of the technologies envisioned in this film have come to fruition. Unfortunately, we do not have flying cars or hoverboards readily avai
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