In today’s digital age, the landscape of television viewing has undergone a dramatic transformation, where connected TV (CTV) has become a cornerstone of entertainment consumption for audiences worldwide.
From streaming videos and music to browsing the web, CTV offers an array of possibilities that redefine the traditional television experience.
Let’s explore the factors driving its growth, how streaming platforms are adapting to diverse audience preferences, recent innovations in advertising, and the role of data in measuring marketing campaign performance.
CTV, is a subset of Over-The-Top (OTT) media, delivering digital video content via the internet. Its popularity has surged globally and r
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