Dove Hair brought its Bond Repair range to life with an immersive summer activation in collaboration with Paus Café and Wellness Studio, combining sport, wellness and self-care in one location.
As part of Dove’s broader strategy to make its haircare range feel premium, the activation was designed around the theme “How Strong is Your Bond?” – encouraging participants to connect with partners, friends or family on and off the padel court.
Campaign Breakfast Briefing: The Future is Now is right around the corner. Be there on Friday, 12 September for a chance to meet 15+ marketers, witness the first-ever Campaign Debate and more. Click here to get your ticket now!
Ay
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
