Doritos has revealed its international campaign titled ‘For the Bold in Everyone’.
People usually don’t reveal parts of themselves to fit in. The campaign aims to inspire people be to be bold, daring and break stereotypes in humorous ways.
It encourages people to rethink their personal biases and embrace their authenticity and passions.
The campaign includes three spots created by Goodby Silverstein & Partners and a global film featuring a grandmother driving a truck boldly.
In the U.K., the effort includes social and digital advertising created by parent PepsiCo’s in-house creative agency, Sips & Bites.
Fernando Kahane, Head of Global Marketing for Doritos, said: “Doritos
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