Image Credit: Mindshare MENA
Most of us interact with AI every day. From ordering lunch, paying bills online or picking something to watch at the end of a long day, elements of AI, machine learning and other 4th Gen tech is at work around us. If we aren’t seeing as much of that interaction in the advertising industry, that’s on us.
We’ve moved slowly to harness and integrate new tech – which is strange, considering the immense value and possibility AI can deliver for us. Broadly speaking, it seems many in the industry – clients, agencies, brands, practitioners and others – fall into one of three main categor
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