Phil Lynagh is managing partner of LightBlue
“I was out for dinner last night with an old friend and mentor and he said something which was infinitely brilliant in its simplicity. Let me paraphrase: “What we must do is add something, doesn’t matter what exactly, but we must add something, something that wasn’t there before.” I think that pretty much sums up what our industry should be about. It describes why we exist and defines the paradox that is commercial creativity.
The question you have to ask, of course, is do we really do that? Do we add something? Does our work leave legacies to be proud of? The sad realisation is that 99 per cent of it probably doesn’t. Take a look
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:LightBlue
