Digital Turbine unifies brand identity and strategy

Digital Turbine unveiled a unified corporate brand identity and strategy. The new brand identity follows its integration of last year’s acquisitions: Fyber, AdColony, and Appreciate, merging the teams and the technology and business assets to create Digital Turbine’s mobile growth platform. The unified identity will simplify its offering and boosts the cross-channel approach. 

“The branding will serve a single strategic purpose for its clients and partners —to power more connections, with more consumers, in more ways, across more devices. Digital Turbine’s new brand identity will be extended to its suite of mobile growth solutions covering on-device experiences, app mediation, ad monetization, user acquisition, and brand awareness,” said Digital Turbine in a release. 

“Our new unified identity is the culmination of several years of strategic innovation and acquisition that has resulted in strong, profitable growth,” said Bill Stone, CEO of Digital Turbine. “Bringing all of our companies together under one brand reflects our ongoing commitment to expand the value that we deliver to our partners, making it simple for them to use more of our products to drive meaningful business growth.” 

“We’ve seen incredible success for customers adopting our full offering. For example, Accuweather is one of many leveraging our platform across app distribution, audience development and in-app monetization to achieve even greater growth,” said Itai Cohen, SVP of marketing and strategy, “We’ve made great progress over the past year in integrating multiple companies under one roof, and with this change, we’ve made it easier for our clients to understand who we are, what we do, and how we can help them achieve their growth goals.”

Developed in collaboration with the design firm Pentagram and Purpose Worldwide, Digital Turbine’s new brand will roll out across regions and be reflected across all external touch points, including its products, websites, social media accounts, and sales and marketing materials.