By Seema Shenoy, digital director, Magna
Intelligent technology is changing the face of digital advertising, and artificial intelligence (AI) is leading the way. While plenty of information regarding intelligent technology exists, very few programs are actually able to build insights. AI bridges this gap with continuous automated learning. AI is an algorithm that reviews huge amounts of complex data and patterns in the connected space to build actionable insights. The beauty of AI is it enables machines to build campaign-able solutions that require skills, judgement and logic. It allows human planners to channel their energies to build more disruptive and customised creative so
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