Rudolf and Zoya Sakr Jabre say native advertising will be a mainstream video marketing tool in the year ahead.
On 23 April 2005, Jawed Karim, the co-founder of YouTube, uploaded the site’s first video, ‘Me at the zoo’. It garnered 18,488,444 views over the years… but, well, it wasn’t great. Fortunately, since that fateful day, YouTube has seen far greater video hits, from music entertainment, such as Psy’s ‘Gangnam Style’ (over 2bn views), Miley Cyrus’s ‘Wrecking ball’ with (723mn views), and our own Nancy Ajram’s ‘Mashy Haddy’ (39mn views), to comedy (Sa7I, 200mn views), and odd human interest videos (‘Charlie bit my finger’, 798mn views), and brands, s
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