Digital ad fraud, especially in the avatar of invalid traffic (IVT), has become far more than just a ’cause for advertising inefficiency’; it skews campaign data, drains ad budgets and diminishes return on ad spend.
The financial implications are staggering, with studies projecting that ad fraud will cost more than $114 billion in 2025, of which $312 million in ad spend forecasted to be wasted in the GCC in 2025.
The World Federation of Advertisers estimates that, if unaddressed, digital ad fraud could become the second-largest source of criminal income globally in 2025.
Stewart Morrison, Managing Director at independent global marketing contract compliance specialist FirmDecisi
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