Dentsu has released its annual media trends report, which highlights 10 key changes in the media industry worth watching over the coming year.
The Pace of Progress: Dentsu 2024 Media Trends gathers insights from the holding company’s media agencies Carat, Dentsu X and iProspect to ‘showcase the most pressing topics and the best opportunities for the future’, according to Peter Huijboom, global CEO, media international markets.
According to Dentsu’s 2023 Global Media Client Survey from September, three of the trends relate to generative AI, which 63 per cent of marketers have started engaging with in their company.
The trends include:
The rise of generative search
Genera
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
