Dentsu has announced the appointment of Tarek Daouk as CEO its newly created sub-cluster of dentsu Middle East North Africa and Turkey (MENAT), expanding his role to lead dentsu’s operations in Turkey.
Dentsu has reorgansied its operations for better collaborations in the region. As part of his expanded remit, Tarek will lead the integrated growth strategy and business execution for MENAT.
Tarek has also been appointed as the President for the Merkle Southern Europe, Middle East North Africa and Turkey (SEMENAT), expanding his leadership across several markets.
“Tarek has shown unwavering passion and dedication to uniting the very best aspects of dentsu to drive business growth, while showing his leadership in delivering integrated solutions that put clients at the center,” said, Mariano Di Benedetto, CEO of dentsu SEMENAT.
In this new role, Tarek will lead the agency’s customer experience management practice across the new sector. He will be responsible in guiding digital transformation for clients.
“The MENAT region is a high-performing and high-growth area, and I look forward to collaborating closely with Tarek to continue to realise our strategic goals across the region. I have no doubt that Tarek will continue to successfully lead the business into its next growth phase, while delivering long term value for our clients in MENA, Turkey and across the CXM practice for the wider SEMENAT cluster,” added Mariano.
“I am delighted to be taking on a wider remit at dentsu at such an exciting time for the network as we evolve our offering across marketing, consulting and technology to be at the forefront of the industry,” said Tarek.
“I am ready to take on this next opportunity collaborating with our people across MENAT to build on the existing success in the region and support the needs of our people, clients, and consumers by unlocking the potential of dentsu’s integrated growth solutions.
“I also look forward to working with the wider Merkle SEMENAT team to leverage technology and innovation to deliver experience transformation.”
Tarek has been a part of the dentsu leadership team since 2018 overlooking the group in the MENA region.
