Global president Amanda Morrissey (left), Vimal Badiani, vice president – Performance Media, MENA (right).
dentsu confirmed its intent to integrate iProspect and Vizeum to create a new end-to-end global media agency under the iProspect banner. By integrating these two agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand buildi
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