Dentsu MENA has announced the promotion of Ramzy Abouchacra to the position of MENA Media Practice President.
Abouchacra has previously been the CEO of Carat MENA for five years and a part of the regional leadership team.
In his new role, he will now lead dentsu’s media practice across the region across the group’s media agencies Carat, iProspect and Dentsu X.
He will be responsible for boosting performance and fostering growth by partnering with the creative and customer experience management practice areas to deliver media solutions.
As a part of his responsibilities, he will strengthen the media capabilities of the agencies.
Abouchacra will continue to report to Tarek Dao
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