Dentsu has announced the promotion of Faisal Ahmed to Head of Performance, Media for Dentsu MENA. Head of Performance is a newly created role designed to strengthen client focus and provide operational leadership for Performance across the group’s media brands Carat, iProspect and Dentsu X.
In his new role, Ahmed will lead the integration of digital products, tools and capabilities and tasked with driving performance media strategies for Dentsu’s clients across the MENA region.
Ahmed has more than 17 years of experience specialising in software engineering, digital performance, analytics and client management roles, of which he has spent more than 10 years with Dentsu in variou
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