The Dentsu Aegis Network has launched its programmatic media buying platform Amnet in the region.
The move will expand the network’s footprint into real-time bidding (RTB), with Amnet to be offered to clients across 18 markets in the Middle East and North Africa.
Michael Nederlof, CEO of the Dentsu Aegis Network, Middle East and North Africa, said: “A new era of online display advertising has begun and automation will play a pivotal role. Amnet trading desk was created in response to the technology driven revolution in digital media buying. We are connecting with the leading media partners, websites and online platforms in the MENA region to provide numerous data driven display technologies
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
