Environment, social and governance (next-generation CSR/corporate social responsibility, if you will) has exploded in importance in recent years, and a more aware generation moving into management and increasing their spending power.
Have you heard about the 10-year-old boy who wrote to Betty Crocker to ask why the baking giant’s package instructions and advertising only addressed women?
The 100-year-old brand took the young chef’s message to heart, changing its marketing, packaging and thinking to be more inclusive.
It repackaged 20+ million products with gender-neutral instructions and more inclusive artwork and changed its tactical advertising to actively target men and
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