You’ll be seeing less work from DDB at award shows in 2016. Here’s why, writes Amir Kassaei, the Iran-born chief creative officer of DDB Worldwide
There is something fundamentally wrong in ad land. Everybody knows it but nobody has been willing to fix it or really even talk about it. Until now. As of today, we’re more than just talking openly about it, we’re going to walk the talk. And hopefully recalibrate some of the most im- portant values in our industry to show the way forward in terms of how this industry should think, act and create.
Our DDB agencies are among the most- awarded agencies in the history of advertising. We’ve won more grands prix at the Cannes Lions Interna
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