DDB has partnered with a new agency in Oman, bringing to a formal end its former affiliation in the country.
The global network has signed an agreement with the Muscat-based Advertising International Company (ADINC), one of Oman’s leading advertising agencies and part of the Omzest Group. It has not been disclosed why DDB’s previous affiliation with OHI (DDB Oman) has come to an end, although the partnership is understood to have been terminated at the beginning of the year.
The new agency, called ADINC DDB, is now the exclusive representative of DDB in Oman and is headed up by CEO Radha Mukherji, who was previously executive director of DDB Oman.
Patrick Ehringer, president of DDB Mi
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