The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed 10 Joint Marketing Programmes (JMPs) with leading travel brands to build further awareness and drive tourism sector growth in Abu Dhabi.
The agreements will build on Abu Dhabi’s appeal to European travellers, harnessing the region’s potential to generate increased growth in visitor numbers to the emirate and supporting Abu Dhabi’s ambitious goal of attracting more than 24 million visitors to the emirate this year.
DCT Abu Dhabi entered into new agreements with tour operators including On the Beach, Trailfinders, Destination 2, Kenwood Travel, Voyage Prive and El Corte Ingles.
H.E. Saleh Mohamed Al
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