Damas has rolled out a new corporate identity campaign as part of the company’s bid to become a leading international jewellery brand. A 90-second film created by JWT and production company RSA Films is at the heart of the campaign, with the film helmed by director Laurence Dunmore. The release of the work follows Damas’ decision in November last year to unveil a new corporate identity and to introduce carefully selected international brands to its stores. The new strategy has been implemented to advance the Damas name and image from a famous brand in Dubai to a famous international jewellery brand from Dubai. Filmworks acted as production facilitator for the project.
