Tariq Al Sharabi, Managing Director, Cicero and Bernay.
What are the top three changes that you have witnessed within the PR industry over the past year?
In the last twelve months, the communication industry in the MENA region has seen key advancements rather than entirely new shifts. Number one, digital-first strategies have continued to evolve, reaching new levels of intricacy.
While the digitalisation of comms has been in progress for several years, particularly accelerating before and during COVID, it has now become deeply ingrained in our daily operations, with integrated platforms, tools, and analytics form
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
