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‘Customers like buying from businesses that support social causes’

Supporting charities like the Homeless World Cup are part of SoccerTops.com's marketing strategy

Stewart Lochrie, Co-Founder of SoccerTop.com

The Homeless World Cup Foundation is a charity that, through its partners around the globe, helps to organise and run inspiring grassroots football programmes to help those struggling with homelessness.

Through football, individuals are empowered to change their circumstances. Each year, the organisation hosts the world’s largest charity football tournament, with teams from around the world taking part.

This year, SoccerTop.com partnered with the charity and as part of that commitment donated a third of its profits to support their projects and tournaments.

It also


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