Sarah El Abdli, Head of Strategy and Cultural Transformation at Main+RoseCompany culture isn’t just about office perks or company values that live on a wall. It’s the beating heart of your business – the way people think, work, and achieve. And here’s the truth: the strongest cultures don’t happen by accident. They are built with intention, directly from a company’s brand purpose.
Think of your brand as the north star guiding everything you do. The most successful companies don’t separate brand from culture – they weave them together seamlessly. The result? A workforce that’s engaged, a business that thrives, and a legacy that lasts.
More than a buzzword – it’s your greatest asset
Your company’s culture defines how employees feel abou
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