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Creativity is king at Dubai Lynx

Legendary comedian John Cleese will be bringing his creative mind to the Dubai Lynx Festival 2023, writes Justin Harper

Taking place on March 14, the Dubai Lynx Festival 2023 is MENA’s largest gathering of the creative marketing community. Attendees are the most influential, innovative and creative minds in the region. And this year, famed comedian John Cleese will be among the top attractions. 

Cleese is also an actor and writer, famous for Monty Python, Fawlty Towers and A Fish Called Wanda. At the Dubai Lynx event he will share his key ideas about creativity, which he stresses is a learnable and improvable skill.

“Many people have written or spoken about creativity, but although they were very, very clever, they weren’t actually creative. I like to think I’m writing and speaking about it from the inside,” he says.

He has written a book on the subject, called Creativity : A Short and Cheerful Guide. In it, Cleese shows us creativity is a skill that anyone can acquire. “You might think that creativity is some mysterious, rare gift – one that only a few possess. But you’d be wrong,” he adds. 

Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. His key questions are: What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall?

Other top speakers at Dubai Lynx Festival 2023 include Tom Beckman, the global chief creative officer at Weber Shandwick, Damon Jones, global chief communications officer at P&G and Asmaa Quorrich, chief marketing officer at Saudi Tourism Authority. 

The festival is made up of big brands, advertisers, start-ups, creative communications agencies, innovators and tech companies. As a sister festival to the globally-renowned Cannes Lions International Festival of Creativity, it promises an extremely influential network. The high global standards ensure it is valued as the most credible and trusted awards, and content-led event in the region.

Attendees also enjoy prestigious, community-focused networking and awe-inspiring talks and discussions. The aim is to find creative business opportunities and discuss the best solutions to key challenges facing the industry.

Bringing together leading creative minds and visionary thinkers who will share trailblazing ideas to propel the industry forward, attendees get to understand the region’s hot topics and learn about the cutting-edge technology and innovations that are enhancing the creative marketing sphere. 

Among the top themes are: What’s Next for Creativity in Saudi Arabia? Future Proofing your creative skills, AR & the Future of Storytelling and Winning Strategies for Marketing in MENA. These are at the core of the newly -designed learning and development experience that will take place in a number of venues across Dubai.

Alongside the festival, The Lynx Awards celebrate creative excellence in the MENA region, enabling those who push the possibilities of creativity to compete locally and be recognised globally. There will be a Lynx party and shortlist announcements on the evening of March 14, followed by the awards ceremony on March 15. 

For more details on the schedule, visit https://www.dubailynx.com/festival/schedule