By Shyam Sunder, Strategic Marketing Consultant
(from left): Himanshu Vashishtha, Shyam Sunder, Dhanya Jerry, Dina El Sehrawy
I was fortunate to cut my teeth in the world of brand management whilst building several FMCG brands during the formative years of my advertising career in India. From packaged teas to edible oil to detergents to food to personal care, it was a rich learning experience working with both multinational and home-grown brands and taking on the might of Unilever & P&G. One feature that was consistent was market research, a practice religiously followed however big or small the business may be. Havi
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