Earlier this year, Havas welcomed Conran Design Group, its global brand and design consultancy, to the Middle East.
To herald the network’s entry into the market, Havas organized a masterclass led by Conran Design Group, highlighting their insightful framework, Citizen Brands.
The study guides brands towards balanced growth in today’s challenging marketplace and outlines how leaders can deliver brand mixes that balance growth and good.
“We are incredibly excited to use thoughtful design to help a region like the Middle East continue to define its own progress in the world,” said Ludwig Duran, Strategy Director at Conran Design Group.
The Citizen Brands framework is underpinned by exte
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