The Public Relations and Communications Association MENA (PRCA MENA) has announced the appointment of Conrad Egbert as its new Head.
With Egbert taking over the position, PRCA MENA will expand its reach and offerings to students, individual members and corporate professionals.
Head of PRCA MENA, Conrad Egbert, said, “I’m incredibly humbled that the PRCA MENA has entrusted me to lead it into the foreseeable future. As a journalist and the founder of E+H – a strategic communications consultancy based in the UAE, I have a deep understanding of both sides of the communications industry.”
Egbert will focus on enhancing credibility, ethical standards and inclusivity across the PR industry in the region.
“While I am committed to taking the PRCA MENA to new heights, I am also passionate about fostering a culture of collaboration, inclusivity and mental well-being. If there is anything that is crystal clear to me today, it is that change lies with us.”
The association was previously led by Monika Forneux, who held the position of the head of PRCA – EMEA. Forneux stepped down earlier this year after two years in the position.
Melissa Cannon, PRCA International Director, said, “Conrad’s appointment signals a renewed focus on strengthening our ethical framework and enhancing the professional development of our members across the MENA region.”
“His journalistic integrity and global outlook are exactly what we need to guide PRCA MENA into its next phase of growth and inclusivity.”
PRCA CEO, James Hewes, said: “Conrad’s background and commitment to excellence make him a brilliant choice to lead PRCA MENA. His approach combines a rigorous journalistic mindset with a strong dedication to professional ethics, which will undoubtedly resonate with our members.”
“I am confident that Conrad will bring fresh perspectives and drive impactful initiatives that will shape the future of PR in the region.”
