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Coach picks Elyanna as regional ambassador to roll out Ramadan campaign

Coach has rolled out its campaign for Ramadan 2025, with Elyanna starring as the brand's first Middle Eastern ambassador.

Coldplay ElyannaCoach has rolled out its campaign for Ramadan 2025, with Elyanna starring as the main feature as the brand's first Middle Eastern ambassador.

Coach has launched its Ramadan campaign for 2025 featuring Palestinian-Chilean singer-songwriter Elyanna.
The collaboration comes as Elyanna’s multicultural background and her trademark qualities of authenticity, creativity and originality reflect the luxury fashion house’s brand purpose of the ‘Courage to Be Real’. 
Coach claims to be a brand that encourages self-expression, one that urges its audience to ’embrace all aspects of who [they] are with confidence, while inspiring others to do the same.’ As a result, the new campaign for the Holy Month hopes to introduce a fresh perspective on confidence, self-expression, and creating a positive impact on the world — all while staying aligned wit


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.