CNN has debuted a brand-new series, Seasons, which delves into the shifting trends that shape global culture across fashion, travel, food, technology, design and art.
Focusing on the world’s most desired products and experiences, Seasons goes behind the brands to understand the people, craftsmanship, innovation and strategy driving highly sought after items and the most in-demand things to do.
The multi-platform series meets CNN’s audiences where they are. On social platforms, viewers will encounter short-form video and explainers built specifically for high-engagement environments and optimised for quick consumption and shareability. The long-form content includes extended videos and deep-dive digital articles.
The mixed-format series strategically keeps the show relevant by capturing cultural moments around the world and delivering them to a global audience that values quality, customisation and personalised experiences.
“Seasons has been designed to be more than just a TV show. It’s a multi-platform series that lives across TV, digital, and social, so we can cover the experiences and trends that are really shaping global culture,” said Victoria Brown, Executive Producer at CNN Global Productions.
“Whether it’s explainers, exclusive behind-the-scenes moments, vertical videos, or gallery-style carousels, every piece of Seasons content is made for the scroll, the swipe, and the share,” she said.
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Seasons builds on CNN’s long-standing commitment to cover lifestyle and culture.
“From a homegrown Dubai chocolate bar that went viral worldwide, to the growing allure of slow luxury, this series naturally flows into the wider CNN lifestyle and culture content strategy whilst taking our audiences deeper into the people, ideas, and experiences that are driving culture forward,” said Brown.
The series builds on growing consumer demand for content that lives comfortably on digital and social platforms. Therefore, each episode chooses stories that reflect what what people are talking about, sharing, and searching for.
“The aim is to speak directly to a global, digital native, trend-driven audience that discovers culture through their phones as well as on their TV screens,” said Brown.
Regarding partnerships, Seasons aligns closely with CNN’s commercial priorities in the Middle East. The series aims to expand its production and work with partners who want to reach an influential, globally minded audience.
“With Seasons, we’re able to tell culturally rich stories across every screen, and create powerful opportunities for brands in one of the fastest-growing lifestyle markets in the world, by producing content that appeals to both global tastemakers and regional audiences,” said Cathy Ibal, SVP, Global Advertising Sales at CNN International Commercial.
82 per cent of CNN’s audience in the region like to find out about new trends and be knowledgeable about luxury products and services.
Therefore, CNN developed the series to resonate with regional audiences who see luxury as a form of personal expression and exclusivity. This includes those who value culture, creativity, innovation, and are influencers and trend setters in the luxury sector.
This segment prioritises heritage, stylish design, and exclusivity in luxury brands, Ibal explained, “often seeking quality, customisation and personalised experiences.”
“They are willing to pay a premium for personalised and luxury items and 84 per cent value the elements of high quality and exclusivity as demonstrated by luxury products,” she said.
“It’s a series that brings together luxury, curiosity, and culturally rich storytelling for audiences around the world,” Brown added.
Seasons will be available globally across every CNN International feed, as well as across CNN’s digital and social platforms. For a deeper dive into these stories, audiences can also enjoy the quarterly 30-minute on CNN International, from 13 December 2025.
