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Shantelle Nagarajan
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Climaty.AI launches all-media carbon intelligence and agentic AI platform

Shantelle Nagarajan
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Built with marketers in mind, Climaty.AI’s Programmatic+ infrastructure aims to help reduce emissions during campaign execution — by eliminating redundant partner calls, optimising delivery paths, and improving working media efficiency.

Climaty.AIRavi Rao, Managing Partner, Climaty.AI.

A new carbon intelligence platform, Climaty.AI, has launched in Dubai with a promise to embed climate accountability into the heart of advertising. 
The solution is designed to deliver sustainability metrics and optimisation tools across TV, OOH, print, radio, and digital in one seamless platform. It aims to help brands track, reduce, and offset the environmental impact of their entire media mix – not just digital.
Ravi Rao joins to lead the sustainability-focused agentic AI startup’s expansion regionaly and globally as Managing Partner. With more than 35 years of media and marketing leadership across India, South Asia and the Middle East, including as the former CEO of GroupM MENA a


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Tags:"ravi rao"advertising solutionsagentic AIcarbon intelligence platformClimaty.AI
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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