Citi has launched a new campaign called ‘Hidden Riches.’
The digital docu-series features four individuals who live rich lives on their own terms.
The campaign has launched on various social and digital channels following an integrated and targeted approach.
It includes Samar, a commercial photographer turned social advocate who uses his art to draw attention to the issues and voices of the underprivileged, and Dr. Mariam, a doctor who integrates art with therapy to guide patients on a journey of healing and self-discovery in the Metaverse.
UAE is one of the critical wealth centres that the bank is focusing on, while there’s ample wealth to be invested, Citi has d
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