Choithrams has revealed a special edition 50-year logo that will be seen in all Choithrams corporate literature during the anniversary year
Choithrams CEO Rajiv Warrier said, “When you have a powerful legacy such as Choithrams’, and when you have an ambitious path ahead thanks to the support of our customers, our partners, and stakeholders, how do you bring it all together in one graphic? We circled back to that one enduring value that continues to move us every day: Goodness. Choithrams’ 50-year infinity logo is the sum of 50 years’ worth of Goodness and care, and we hope it inspires you as much as it motivates us on our golden jubilee year.”
The supermarket brand is known for b
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