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Charlotte Tilbury enters motorsports with F1 partnership

Charlotte Tilbury signed up with the F1 Academy 2024 as its official partner. The partnership is the beauty brand’s “first-ever”global sports sponsorship.

Charlotte Tilbury will also be the first beauty brand and the first female-founded brand to become a sponsor of F1 Academy.

The F1 Academy is a new project from Formula 1 to develop and prepare female drivers to progress to higher levels of competition.

The partnership aims to bring the shared purpose of Charlotte Tilbury and F1 Academy to “empower everyone, everywhere to feel their most confident”.

Charlotte Tilbury, founder of the beauty brand said: “My brand was created for everyone, everywhere, and as a female-foun


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