Image Credit: Chalhoub Group
Chalhoub Group has released its comprehensive beauty report named ‘Decoding the Beauty Consumer in the GCC.’
It features a deep understanding of consumer behaviour, preferences, and trends within the beauty category in the United Arab Emirates, Saudi Arabia, and Kuwait.
The methodology of the study included a quantitative study with 2,600 beauty consumers, a four day ethnography with 30 participants, and over 15 expert interviews.
The report findings cover three main pillars; the definition of beauty standards in the region, consumer purchasing behaviour trends, and the top beaut
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